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Foreword Liu Chuanzhi Liu, Chuanzhi
Preface Zhao Chunjun Zhao, Chunjun
1 Corporate Strategies of Chinese Multinationals Jin Zhanming Jin, Zhanming 1
2 China's Go Global Policy Li Zhaoxi Li, Zhaoxi 31
3 China's Outward Foreign Direct Investment Li Zhaoxi Li, Zhaoxi 49
4 The Internationalization Process of Chinese Multinationals Kang Rongping Kang, Rongping 77
5 International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL Hu Zuohao Hu, Zuohao Wang Gao Wang, Gao 99
6 Technology-Based Competition and Chinese Multinationals Jean-Paul Larcon Larcon, Jean-Paul Genevieve Barre Barre, Genevieve 127
7 Innovation & Knowledge Transfer in Chinese Multinationals Li Donghong Li, Donghong 151
8 Corporate Culture and Organization of Chinese Multinationals Wang Yihua Wang, Yihua 167
9 Chinese Multinationals and Global Value Chains Lenovo Francois Duhamel Duhamel, Francois 193
10 Alliances, Joint-Ventures and Chinese Multinationals Pierre Dussauge Dussauge, Pierre 207
Conclusion: China's Unique Advantage 229
Annex 1 231
Annex 2 237
Abbreviations 251
Tables, Figures and Boxes 255
Bibliography 257
Index 259
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Add Chinese Multinationals, Tsinghua School of Economics and Management was established 1984 by Professor Zhu Rongi who later became the fifth premier of the people's Republic of China. Committed to excellence in both research and teaching, Tsinghua SEM is one of the first economics, Chinese Multinationals to the inventory that you are selling on WonderClubX
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Add Chinese Multinationals, Tsinghua School of Economics and Management was established 1984 by Professor Zhu Rongi who later became the fifth premier of the people's Republic of China. Committed to excellence in both research and teaching, Tsinghua SEM is one of the first economics, Chinese Multinationals to your collection on WonderClub |