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The year 2002 was declared by the United Nations as the International Year of Ecotourism. For this occasion, the WTO prepared a series of market reports with the aim to increase the knowledge of seven important countries considered 'Ecotourism generating markets'. The survey The U.S. Ecotourism Market analyzes and evaluates the nature tourism and ecotourism market, its volume, characteristics, major trends and development profiles. The study also reports on consumer profiles, the role of the different marketing actors, product typologies and the main marketing tools used in the market.
Contents:
Introduction
The global tourism market in the USA
The Ecotourism Market in the USA
Typology of tourists practising ecotourism
Marketing and Promotional Channels for Ecotourism in the USA
Annexes
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