The Dynamics of Advertising Book

Name: The Dynamics of Advertising, The authors suggest that advertismen
Brand: Informa PLC
SKU: 9789058230850
Price: 311.14 USD
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Rating: 4 (1 reviews)

The Dynamics of Advertising, The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an im, The Dynamics of Advertising

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The Dynamics of Advertising
Written by author Barry Richards, Iain MacRury, Jackie Botterill
Published by Routledge, 2000/11/17
The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an im

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Book Categories

Authors

List of Figures

Acknowledgements

1 Introduction: 'Dynamic and sensuous representations of cultural values' 1

2 The historical dynamics of the advertising industry 13

3 The history of advertisements 31

4 The academic critique of advertising 47

5 The dynamics of cultural change: Commercial culture in the age of identity 101

Colour section 123

6 The psychodynamics of advertising 139

7 Psycho-social categories for the study of everyday life 161

8 Driven by passion? Car advertisement content 1950-1998 189

9 Going to market: Banking and the advertising dynamic 207

10 The democratisation of credit 231

11 Conclusions: The re-emergence of the rational consumer 243

Appendices 253

Bibliography 269

Index 275

Title: The Dynamics of Advertising

Manufacturer:

Informa PLC

Item Number: 9789058230850

Number: 1

Product Description: The Dynamics of Advertising

Universal Product Code (UPC): 9789058230850

WonderClub Stock Keeping Unit (WSKU): 9789058230850

Rating: 4/5 based on 1 Reviews

Image Location: https://wonderclub.com/images/covers/08/50/9789058230850.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 5.800 cm (2.28 inches)

Heigh : 8.800 cm (3.46 inches)

Depth: 0.700 cm (0.28 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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	List of Figures
	Acknowledgements
1	Introduction: 'Dynamic and sensuous representations of cultural values'	1
2	The historical dynamics of the advertising industry	13
3	The history of advertisements	31
4	The academic critique of advertising	47
5	The dynamics of cultural change: Commercial culture in the age of identity	101
	Colour section	123
6	The psychodynamics of advertising	139
7	Psycho-social categories for the study of everyday life	161
8	Driven by passion? Car advertisement content 1950-1998	189
9	Going to market: Banking and the advertising dynamic	207
10	The democratisation of credit	231
11	Conclusions: The re-emergence of the rational consumer	243
	Appendices	253
	Bibliography	269
	Index	275