Product Research: The Art and Science Behind Successful Product Launches Book

I: Innovation and information sharing in product design:

Improving Intuition in Product Development Decisions, by Jeffrey Hartley;

Design Creativity Research, by Amaresh Chakrabarti;

User Experience-Driven Wireless Services Development, by Jee Y. Park and Giridhar D. Mandyam;

Integrating Distributed Design Information in Decision-based Design, by Justin A. Rockwell, Sundar Krishnamurty, Ian R. Grosse, Jack Wileden;

II: Decision making in engineering design:

The Mathematics of Prediction, by George A. Hazelrigg;

A Study of Simulated Decision-Making in Preliminary Vehicle Design, by Joseph A. Donndelinger, J. A. Cafeo, and R. L. Nagel;

Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems, by S. S. Rao and Kiran K. Annamdas;

Role of Robust Engineering in Product Development, by Rajesh Jugulum;
Distributed Collaborative Designs: Challenges and Opportunities, by Abhijit Deshmukh, Timothy Middelkoop, and Chandrasekar Sundaram

III: Customer driven product definition:

Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process – A Practitioner’s perspective, by Srinivasan Rajagopalan;

A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer, by R P Suresh and Anil K Maddulapalli;

Text mining of Internet content: The bridge connecting product research with customers in the digital era, by S.Shivashankar, B. Ravindran, N.R.Srinivasa Raghavan;

A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute levels for Conjoint Study, by Malay Bhattacharyya and Atanu Chaudhuri;

IV: Quantitative methods for product planning:

Project Risk Modelling and Assessment in New Product Development, by Jian-Bo Yang, Dawei Tang, Dong-Ling Xu, Kwai-Sang Chin;

Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences using Local Markov Models, by Satish T.S. Bukkapatnam, Hui Yang, Foad Modhavi;

Two period product choice models for commercial vehicles, by Atanu Chaudhuri and K.N Singh.
Index