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Book Categories |
| Introduction | 1 | |
| Part 1 | Philosophical and paradigmatic issues | |
| Shifting perspectives in consumer research: From buyer behaviour to consumption studies | 9 | |
| "Exit, voice, loyalty and... twist:" Consumer research in search of the subject | 25 | |
| Interpretation as composition: Debating modes of representation in marketing research | 47 | |
| Part 2 | Innovations in methodology | |
| Ethnoconsumerist methodology for cultural and cross-cultural consumer research | 87 | |
| Role play and psychodrama as market research methods: Integration of observation, interview and experiment | 109 | |
| Pegasus: Closing the gap between quantitative and qualitative consumer research | 133 | |
| Part 3 | Applications | |
| Reading advertising texts, understanding advertising consumption | 151 | |
| Interpreting financial service adverts | 177 | |
| Interpreting the motivational poster: Between production and consumption | 193 | |
| The consumption of a tourist attraction: A modern, post-modern and an existential encounter perspective | 213 | |
| Paradise lost? Consumption dreaming and denial in penal environments | 239 | |
| The Interpreter's Gaze: Consumption is everywhere (in folk culture?) | 271 | |
| Embodied symbolic consumption. Phenomenological perspectives for an interpretative consumer research | 293 | |
| Afterword | 319 | |
| References | 321 | |
| About the contributors | 359 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Interpretive Consumer Research: Paradigms, Methodologies & Applications, Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behavior are playing an incr, Interpretive Consumer Research: Paradigms, Methodologies & Applications to the inventory that you are selling on WonderClubX
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Add Interpretive Consumer Research: Paradigms, Methodologies & Applications, Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behavior are playing an incr, Interpretive Consumer Research: Paradigms, Methodologies & Applications to your collection on WonderClub |