Changing Strategic Direction: Practical Insights into Opportunity Driven Business Development Book

"This new and refreshingly simple approach to strategy development emphasizes the pursuit of business opportunities as a way to generate growth while escaping the strategic planning "tyranny". Leading strategy thinkers are quite aware of the shortcomings of strategy concepts when changing times make it difficult to plan. This book describes an original and new stepbystep opportunity approach to changing strategic direction. The book presents five exciting cases of companies that have all made remarkable changes in strategic direction and have achieved exceptional results. The cases show that changes in strategic direction do not occur from strategic planning but rather from the pursuit of business opportunities. The book provides inspiring reading for business managers and academicians. The author is a Dane and currently business development manager at a European rescue services and security group. Previously, he has held other management positions in Europe and in the US. The book is written, while the author was at INSEAD, in association with Daniel F. Muzyka of INSEAD and Ernst & Young Management Consulting."