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How to catch the Big Idea: The Strategies of the Top-Creatives Book

How to catch the Big Idea: The Strategies of the Top-Creatives
How to catch the Big Idea: The Strategies of the Top-Creatives, Great Ideas in Advertising are not just coincidental, but the result of a consequently managed Creative Process that guarantees an Added-Value.
A fascinating process of 12 phases shows what 77 Top-Creatives have in common in their work, illustrated by , How to catch the Big Idea: The Strategies of the Top-Creatives has a rating of 4 stars
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How to catch the Big Idea: The Strategies of the Top-Creatives, Great Ideas in Advertising are not just coincidental, but the result of a consequently managed Creative Process that guarantees an Added-Value. A fascinating process of 12 phases shows what 77 Top-Creatives have in common in their work, illustrated by , How to catch the Big Idea: The Strategies of the Top-Creatives
4 out of 5 stars based on 2 reviews
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  • How to catch the Big Idea: The Strategies of the Top-Creatives
  • Written by author Ralf Langwost
  • Published by Wiley, John & Sons, Incorporated, December 2004
  • Great Ideas in Advertising are not just coincidental, but the result of a consequently managed Creative Process that guarantees an Added-Value. A fascinating process of 12 phases shows what 77 Top-Creatives have in common in their work, illustrated by
  • With highly effective thought and work processes of international Top-Creatives you no longer have to rely on pure coincidence for your ideas, but rather on a clearly defined High-Performance Process. This is how Top-Creatives set up the Optimal condition
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Book Categories

Authors

IIntroduction17
IIManagement principles of great ideas25
IIIThe 12 success factors for great ideas33
1The company-vision38
2The client56
3The client brief72
4The information84
5The strategy100
6The creative brief120
7Finding the idea136
8Describing the idea176
9Evaluating the idea198
10Presenting the idea228
11Protecting the idea246
12Producing the idea270
IVThe world needs great ideas283
Train the strategies of the top-creatives288


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How to catch the Big Idea: The Strategies of the Top-Creatives, Great Ideas in Advertising are not just coincidental, but the result of a consequently managed Creative Process that guarantees an Added-Value.
A fascinating process of 12 phases shows what 77 Top-Creatives have in common in their work, illustrated by , How to catch the Big Idea: The Strategies of the Top-Creatives

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How to catch the Big Idea: The Strategies of the Top-Creatives, Great Ideas in Advertising are not just coincidental, but the result of a consequently managed Creative Process that guarantees an Added-Value.
A fascinating process of 12 phases shows what 77 Top-Creatives have in common in their work, illustrated by , How to catch the Big Idea: The Strategies of the Top-Creatives

How to catch the Big Idea: The Strategies of the Top-Creatives

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How to catch the Big Idea: The Strategies of the Top-Creatives, Great Ideas in Advertising are not just coincidental, but the result of a consequently managed Creative Process that guarantees an Added-Value.
A fascinating process of 12 phases shows what 77 Top-Creatives have in common in their work, illustrated by , How to catch the Big Idea: The Strategies of the Top-Creatives

How to catch the Big Idea: The Strategies of the Top-Creatives

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