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Ch. 1 Bottom Line Management: An Introduction 1
Ch. 2 Purposeful Behavior: What Are We Working Toward? 11
Ch. 3 Five Types of Organizational Bottom Lines 23
Ch. 4 Benefits, Costs, Profits, and the Good Work of the Organization 35
Ch. 5 Making Decisions to Maximize the Bottom Line 49
Ch. 6 Three Good Decision Rules and Many, Many Bad Ones 61
Ch. 7 Making Investment Decisions: Rate of Return and Net Present Value 77
Ch. 8 Making Interdependent Decisions: People, Process, and Technology 91
Ch. 9 Bottom Line Management: An Executive Summary 103
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