Process-based strategic planning Book

A company's strategies define its future direction and specify not only target market positions for many years to come but also the key competitive advantages. Developing future strategies is an important and complex task and is the core issue of this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples. This second edition contains revised and new material.