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Book Categories |
| Ch. 1 | Branding through storytelling | 12 |
| Ch. 2 | The four elements of storytelling | 28 |
| Ch. 3 | Storytelling in business | 46 |
| Ch. 4 | The company core story | 58 |
| Ch. 5 | Authentic raw material for storytelling | 96 |
| Ch. 6 | Storytelling as a management tool | 124 |
| Ch. 7 | Storytelling in advertising | 150 |
| Ch. 8 | When storytelling becomes dialogue | 174 |
| Ch. 9 | The media as a storytelling partner | 194 |
| Ch. 10 | Tearing down the walls | 208 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Andrew Halliday
reviewed Storytelling: Branding in Practice on January 31, 2011
Storytelling: Branding in Practice
Read this for a class. It is good introduction to storytelling for companies and how it can help you market a company or a product/service. Lots of case studies. All of them interesting. Well written.
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