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| Foreword | ||
| Introduction | 1 | |
| 1 | Advertising and Competition | 4 |
| 2 | Advertising and Information: the Obvious and the Nonobvious | 19 |
| 3 | Advertising Under the Influence of Consumers and Competition | 43 |
| 4 | Advertising and Children | 58 |
| 5 | What Do Advertising Bans Accomplish? | 71 |
| 6 | Self-Regulation | 86 |
| 7 | Some Lessons for Regulation | 96 |
| 8 | Advertising and Freedom | 107 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Fear of Persuasion : A New Perspective on Advertising, Should consumers fear advertising? Thanks to this international study, the answer is clearly 'no'. Equally clear is advertising's role in promoting competition and reducing prices. Moreover, advertising does not exploit consumers. On the contrary, consume, Fear of Persuasion : A New Perspective on Advertising to the inventory that you are selling on WonderClubX
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Add Fear of Persuasion : A New Perspective on Advertising, Should consumers fear advertising? Thanks to this international study, the answer is clearly 'no'. Equally clear is advertising's role in promoting competition and reducing prices. Moreover, advertising does not exploit consumers. On the contrary, consume, Fear of Persuasion : A New Perspective on Advertising to your collection on WonderClub |