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Tables, Figures, and Boxes viii Preface ix Contributors xiii
1 Do Campaigns Really Matter? Thomas M. Holbrook 1
2 Campaign Strategy Michael John Burton Daniel M. Shea 22
3 Voter Competence Thomas E. Patterson 39
4 Money and Elections John C. Green 58
5 Political Advertising Lynda Lee Kaid 79
6 Free Media in Campaigns Erika Franklin Fowler Kenneth M. Goldstein 97
7 Campaigning on the Internet Dennis W. Johnson 121
8 Direct Democracy and Candidate Elections Daniel A. Smith 143
9 Grassroots Mobilization Peter W. Wielhouwer 163
10 The Effects of Political Consultants David A. Dulio 183
11 Perspectives on Campaign Ethics R. Sam Garrett Paul S. Herrnson James A. Thurber 203
12 Two Views From the Trenches: Looking At Versus Looking Along David B. Hill 226 Connecting the Study and Practice of Politics David Beattie Sheryl Lovelady 231 References 239
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