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Preface ix
Foreword Don Peppers Martha Rogers, PhD xi
Building Relationships with People-Not Prospects 1
Why Use Direct Marketing to Build Your Business? 9
The Big Real Estate Offer and The Little DM Offer 27
Who Are Your Prime Sellers? Who Are Your Prime Buyers? 39
The Real Estate Website 53
The Gold in Your Database 65
Direct Mail Creative 77
Real Estate Direct Response Advertising 97
Planning a Campaign 113
DM Math for Real Estate Agents 123
The Successful Real Estate Marketer 133
New Creative Approaches 145
Appendix
I'd Like to Hear from You 155
Glossary of Direct Marketing Terms 157
Resource Directory 163
About the Author 171
Index 173
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| $99.99 | Digital |
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