Baked In: Creating Products and Businesses That Market Themselves Book

Baked In: Creating Products and Businesses That Market Themselves, , Baked In: Creating Products and Businesses That Market Themselves

4 out of 5 stars based on 2 reviews

Baked In: Creating Products and Businesses That Market Themselves
Written by author Alex Bogusky
Published by Agate Publishing, October 2009
Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marke

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Authors

Acknowledgments 7

Pt. 1 Preheat your mind 11

Pt. 2 28 rules for baking in 43

Pt. 3 The way forward 145

Title: Baked In: Creating Products and Businesses That Market Themselves

Item Number: 9781932841466

Publication Date: October 2009

Number: 1

Product Description: Full Name: Baked In: Creating Products and Businesses That Market Themselves; Short Name:Baked In

Universal Product Code (UPC): 9781932841466

WonderClub Stock Keeping Unit (WSKU): 9781932841466

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/14/66/9781932841466.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 0.000 cm (0.00 inches)

Heigh : 0.000 cm (0.00 inches)

Depth: 0.000 cm (0.00 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 14 - Jun 13 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9297 total ratings)

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Kevin Smith

reviewed Baked In: Creating Products and Businesses That Market Themselves on April 04, 2020

Baked In: Creating Products and Businesses That Market Themselves

Short, punchy, compelling. Makes a strong argument that the 'narrative' of the product should be told by both the product and its marketing - reminding us who are product managers to partner with marketing on product discovery so that we can do our work in paralell rather than sequentially. Recommended.

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