When It Hits The Fan: Turning crisis into opportunity Book

There you were, minding your own business, when - Splat! Out of left field, a crisis knocks it for six. It's the big one, the fear that makes you wake up screaming in the night: a product recall or tampering; major fraud; IT collapse; mystery explosion; scandal; pressure group onslaught; a media report claiming your product harms children.

Whatever, your words and actions in the next few hours will determine the survival or failure of your company or organisation.

What do you do next? When It Hits The Fan tells you what to do. How to prepare for the worst. What to do when it happens. How to communicate - and maybe even come out of it smelling of roses. And it contains a series of unique, invaluable, fast and easy-to-use checklists on how to prepare, what to do, what to say etc etc.

This 2013 edition has been extensively revised and updated to include the latest case studies and developments such as social media. This is your life's work we're talking about. You can't not read this book.

'When It Hits The Fan is an eminently practical guide, which takes a no-nonsense hands-on approach to the subject. The checklists alone are worth the cost of the book. It shares the same bookrack by my PC as my English dictionary and thesaurus and style manual.' Robert Minton-Taylor, senior lecturer, School of Marketing, Public Relations and Communication, Leeds Metropolitan University.