Nick Cardy: Behind the Art Book

Absolut Genius! Absolut Awesomeness :)

This no holds barred book takes you through the journey of a bottle through the mad jungle of ad world, red tapes of bureaucracy, naked ambitions of geniuses into the hall of fame. The writing is so smooth (much like the product itself i assume). Except towards the end when the narrative falters a bit, the book is so much fun to read.

Carl Hamilton must have started out writing a case study. He even gives you the typical B-School gyaan without you ever realizing it. The credit must go for bringing out the characters with their back stories making you wonder if the entire book was made up! But guess an unusual story requires unusual characters whom Hamilton does complete justice to.

It's a total joy ride of a book!