Smart & Simple Self Publishing & 80-20 Marketing Strategies Book

	Introduction	11
	The Game Plan	13
	Your Book Ideas	14
	Think About Marketing as You Write	14
	Create Your Own Miracles	15
	Pricing Your Book	15
	Two Marketing Mistakes	16
	Legal Matters	16
	Writing for Society	17
	Understanding Book Stores	18
	How do Book Stores Evaluate a Book	18
	Your Book Can Be Ordered Through Any Book Store	19
	Book Signing	19
	Selling the Book Store on a Signing	20
	When They Schedule the Signing	20
	How Many Books Will an Independent Book Store Order	20
	How Many Books Will a Chain Store Order	22
	Setting the Stage at the Signing	22
	How about a Discussion Group	23
	Help from a Local Radio Show	23
	When the Book Signing Is Over	23
	Understanding the Internet	24
	Internet Search Engines	24
	Innovative New Internet Marketing	25
	Your Own Web Page	25
	Obtaining Your Own Domain Name	26
	A Host for Your Domain	27
	Spam E-Mail	28
	A Designer for Your Site	29
	Featuring Your Book on an Internet Mall	29
	Banner Advertising on the Internet	29
	Topic Related Internet Sites	29
	Internet Book Selling Sites	30
	Other Avenues	31
	Selling Direct	31
	Local & International Book Fairs	32
	Seeking A Large Publisher	33
	Should You use an Agent	33
	Vanity, Subsidy, & Co-Publishing	34
	E-Books Have a Future	35
	The Downside of E-Books	36
	Again--Who Makes Your Book a Success	37
	The 80-20 Model for Your Book	39
	The 80-20 Model We Use	41
	Content-Rich Selling Information	41
	New Book Announcement	42
	A Book Promotion Internet Site	42
	Selling the Rights to Your Book	43
	Practical Matters	44
	Important Details & Your Computer	44
	Computer Text	44
	Writing Hints	48
	Editing Is a Fact of Life	49
	Length of Book	49
	Naming Your Book	50
	Tax Writeoffs	51
	Why Copyright	51
	Copyright Disclaimer	52
	Formatting Details	53
	Front & Back Matter	53
	ISBN	54
	Library of Congress	54
	Cataloging in Publication	54
	Reference Material	57
	Photos & Illustrations	57
	Page Location and Numbering	57
	Chapters	58
	Positioning of Pages	59
	Margins	59
	White Space	59
	Sentences	60
	Sizes of Books	60
	Fonts	60
	Line Spacing	61
	Right Justification	61
	Headings	61
	Headers	62
	Paragraph Indents	62
	When to Use Blank Lines	62
	Dashes	62
	Italics	63
	Last Page of the Book	63
	Creative License	63
	A Word of Advice	64
	Position Yourself	64
	Your Next Book	64
	Producing A Professional Book	65
	Designing Your Book	65
	Choices on Cover Design	66
	Hire A Page Designer	67
	If You Design	68
	Providing the Printer Camera-Ready Material	68
	Preparing the Photos	70
	Glue Stick Is the Last Choice	72
	Ready to Print	73
	New Print on Demand Publishing	73
	Offset Printing	76
	Digital Printing	76
	Choosing a Printer	76
	Additional Services Offered by a Printer	77
	Hard Cover Considerations	77
	Sewn Binding	77
	Glue Binding	78
	The Covering	78
	Dust Jacket	78
	Soft Cover Considerations	78
	Examining the Proof	79
	When Books Are Delivered to You	80
	Storing Your Books	81
	Things You Will Need	82
	Setting up Your Business	82
	Obtaining an ISBN	83
	Obtaining the SAN	84
	Adding an ISBN Number to a Printed Book	84
	Obtaining Library of Congress	85
	Obtaining Cataloging in Publication	85
	Obtaining the Ean Bar Code	86
	Adding a Bar Code to a Printed Book	87
	Obtaining the UPC Bar Code	87
	Obtaining Copyright Forms	87
	Book Industry Pathways	88
	Finding a Book Distributor	88
	Accessing Buyers for the Chains	91
	Book Industry Changes	92
	Returns	93
	Make it Easy to Order	94
	Should You Accept Credit Cards	94
	Accepting Checks	95
	Do You Need a Toll Free Number	96
	Handling Telephone Orders	96
	Filling Orders	97
	Invoicing	97
	Charges for Shipping & Handling	99
	Shipping Requirements	100
	Shipping Internationally	101
	A Postage Machine	101
	Boxes & Materials	102
	Using A Fax/Phone	103
	Don't Harass the Buyers	103
	When Payment Is Late	103
	Keep Accurate Records	104
	Have We Covered it All	105
	Is it the Journey or the Destination	105
	About Agreka LLC	106