Promotion Design Book

Promotion Design 1 is an international collection of the best designs created for a far-reaching variety of promotional purposes. The pieces shown here range from the celebratory, such as wedding and birth announcements and holiday greetings, to the informative, such as change of address notices, party invitations, film premieres, and retail openings. Whatever their purposes, the pieces have outlasted the events that spawned their creation - a testament to the endurance of any truly effective design. Introduced by Jerry Cosgrove of Cosgrove Associates, who comments on his firm's long tradition of sending holiday greetings to clients, the book provides detailed creative credits and a complete index of designers, making it a valuable reference for design firms and their clients.