The Athlete's Guide to Sponsorship Book

	Author's Note
	Acknowledgments
	Foreword
Ch. 1	Defining sponsorship	1
Ch. 2	The STEP-by-STEP Process	7
Ch. 3	What Can You Offer the Sponsor?	37
Ch. 4	The Do's and Don'ts of Sponsorship	43
Ch. 5	Negotiating Your Deal	53
Ch. 6	The Confusing World of Contracts	61
Ch. 7	Alternatives to Sponsorship	65
Ch. 8	Who Needs A Manager?	71
Ch. 9	Marketing A Sports Team	77
Ch. 10	Marketing a Sporting Event	97
Ch. 11	Dealing With the Media and Other Self-Promotions	101
App. A	Budget Worksheets - Individual Athlete	117
App. B	Resume Worksheet	121
App. C	Sample Resumes and Sample Resume Headings	123
App. D	Sample Cover Letter	127
App. E	Sample Follow-Up and Thank You Letters	128
App. F	Competition-Venue Schedule Worksheet	130
App. G	Proposal Record Sheet	131
App. H	Sample Newsletter Worksheet and Newsletter	132
App. I	Budget Worksheets - Team/Event	134
App. J	Sample Business Management Agreement	136
App. K	Sample Sponsorship Agreement	141
App. L	Media Network Worksheet	143
App. M	Press Release Worksheet and Sample Press Release	147
	Afterword	149