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| Foreword | ||
| Preface | ||
| Acknowledgments | ||
| 1 | Introduction | 1 |
| 2 | Prior Research on Threshold and Critical Mass Effects | 17 |
| 3 | Relational Diffusion Networks | 31 |
| 4 | Structural Diffusion Networks | 49 |
| 5 | Threshold Models of Diffusion | 63 |
| 6 | Critical Mass Models of Diffusion | 79 |
| 7 | Empirical Analyses of Threshold Models | 91 |
| 8 | Other Network Models and Methods | 115 |
| 9 | Conclusions and Discussions | 127 |
| Glossary | 141 | |
| Appendix A: Gauss Program Which Computes Threshold and Critical Mass Variables | 143 | |
| Appendix B: Media Source Scale for Brazilian Farmers Study | 149 | |
| Appendix B: Mass Media Exposure Scale for Korean Women | 149 | |
| Appendix B: Campaign Media Exposure Scale for Korean Women | 150 | |
| Appendix C: Selected Scores for 40 Networks | 151 | |
| References | 153 | |
| Author Index | 165 | |
| Subject Index | 169 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Robert Bettiol
reviewed Network Models of the Diffusion of Innovations on December 29, 2011
Network Models of the Diffusion of Innovations
Fittingly, I lied to my phone to access this audiobook. With the library closed for social distancing I'm limited to digital versions of the books I want, and that meant downloading several apps to access titles published in different formats. (We haven't standardized who provides our audiobooks yet?) For each of these, I was asked "Have you read the terms and conditions?" For each of these, I lied and checked "Yes."
This isn't what Nass is talking about, really. He's aiming more at the social science of human interaction, highlighted by the goofy ways we treat inanimate objects - most often our computers.
2.5 stars - Passingly entertaining, but more in the realm of business and management nonfiction than I was led to believe. There are engaging anecdotes accessible to tech users of all ability levels, but the author doesn't have the big personality I enjoy in my popular nonfiction. And I can't blame the narrator here - the reader (Sean Pratt!) keeps things lively, but Nass is no Sam Kean.
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