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Storti (a consultant and author) uses imaginary dialogues between Americans and French, British, and Germans as the basis for the discussion of the cultural differences that follows. The mores of the three European cultures and those of Americans are summarized and supported by quotes from well-known sources, including diplomats, presidents, and psychoanalysts. The dialogues revolve around the business environment and effectively place the reader in the cultural milieu they will soon encounter.
Annotation © Book News, Inc., Portland, OR
This is a book about cultural differences and a lesson on linguistic relativity the concept that language reflects what is important in a culture. Storti (The Art of Crossing Cultures) explores how people from different cultures have different values, beliefs, and ideas of good and evil, morality and immorality. Through the socialization process, people internalize the code of conduct that others expect from them. Consequently, behavioral patterns vary from society to society. The founder of Communicating Across Cultures, a Washington-based training and consulting firm, Storti has collected 51 cross-cultural dialogs and analyses, paying special attention to both the explicit and the implicit differences between Americans and people from Britain, France, and Germany. Among these groups, Americans and the French have the least in common, while Americans tend to have relative affinity with Germans (e.g., Germany, like America, is more like a meritocracy, whereas France and Britain have an aristocratic history). Storti's brilliant insights into the cultural differences of these uniquely diverse nationalities both educate and entertain. Recommended for all academic libraries. Tim Delaney, Canisius Coll., Buffalo Copyright 2001 Cahners Business Information.
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