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Introduction : greetings from the capital of the world | 11 | |
1 | Mad Ave sells America (and the rest of the world eagerly buys) | 25 |
2 | Hollywood and the great American myth machine (optioning Britain's best) | 52 |
3 | Seattle : Microsoft and Starbucks - code and coffee conquer the world | 72 |
4 | San Francisco : sex, drugs, the rise of youth culture (and personal liberation movements) | 87 |
5 | Seventh Avenue : how the rag trade became Haute Couture | 107 |
6 | Courtside at The Garden : the thrill of victory, the object lesson of defeat | 129 |
7 | Harlem : home of the first black ex-president and now a tourist magnet for the world | 147 |
8 | From purple sage and blazing guns to black-top highways and the neon city : good guys, bad guys and the rose of rebel chic | 176 |
9 | The fresh new thing : what's next | 204 |
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