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Book Categories |
Preface | ||
1 | The Experience | 1 |
2 | The Origins of Mass Culture | 11 |
3 | Explaining Things | 31 |
4 | What Capitalists Needed | 48 |
5 | Moving the Goods | 62 |
6 | Advertising: New Practices, New Relations | 81 |
7 | Readers, Consumers: The Professional-Managerial Class | 118 |
8 | The Discourse of Advertising | 175 |
9 | Charting Social Space | 219 |
10 | Fiction's Inadvertent Love Song | 287 |
11 | Considerations | 340 |
Notes | 365 | |
Index | 401 |
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Add Selling culture, When did mass culture first appear in the United States? How was it conceived,produced and disseminated? Who were the main players in its manufacture? Richard Ohmann argues persuasively that the pivotal juncture came at the turn of the twentieth century w, Selling culture to the inventory that you are selling on WonderClubX
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Add Selling culture, When did mass culture first appear in the United States? How was it conceived,produced and disseminated? Who were the main players in its manufacture? Richard Ohmann argues persuasively that the pivotal juncture came at the turn of the twentieth century w, Selling culture to your collection on WonderClub |