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Corporate Combat The Art of Market Warfare on the Business Battlefield Book

Corporate Combat The Art of Market Warfare on the Business Battlefield
Corporate Combat The Art of Market Warfare on the Business Battlefield, Michael Porter meets Sun Tzu in this essential guide to surviving in any competitive market—no matter what position of size., Corporate Combat The Art of Market Warfare on the Business Battlefield has a rating of 3.5 stars
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Corporate Combat The Art of Market Warfare on the Business Battlefield, Michael Porter meets Sun Tzu in this essential guide to surviving in any competitive market—no matter what position of size., Corporate Combat The Art of Market Warfare on the Business Battlefield
3.5 out of 5 stars based on 2 reviews
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Digital Copy
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  • Corporate Combat The Art of Market Warfare on the Business Battlefield
  • Written by author Nick Skellon
  • Published by Nicholas Brealey Publishing, 2000/11/09
  • Michael Porter meets Sun Tzu in this essential guide to surviving in any competitive market—no matter what position of size.
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Preface
1 Corporate Combat, Market Warfare 1
Pt. I The Three Most Important Lessons of Warfare 27
2 The Force: Space Ratio 28
3 The Tactical Primacy of the Defense 57
4 The Importance of Possessing a SWAT 91
Pt. II How to Develop a SWAT 117
5 Alexander the Great - Low-cost SWATs 118
6 The Roman Legion - Differentiated SWATs 142
7 The English Longbow - Focused SWATs 161
Pt. III Combat Appreciation: How to Choose the Strategy that Is Right for You 177
8 The Basic Strategic Options 178
9 Head-to-head Strategies 197
10 Raiding Strategies 224
11 Conclusion 241
Bibliography 251
Index 255


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Corporate Combat The Art of Market Warfare on the Business Battlefield, Michael Porter meets Sun Tzu in this essential guide to surviving in any competitive market—no matter what position of size., Corporate Combat The Art of Market Warfare on the Business Battlefield

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Corporate Combat The Art of Market Warfare on the Business Battlefield, Michael Porter meets Sun Tzu in this essential guide to surviving in any competitive market—no matter what position of size., Corporate Combat The Art of Market Warfare on the Business Battlefield

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Corporate Combat The Art of Market Warfare on the Business Battlefield, Michael Porter meets Sun Tzu in this essential guide to surviving in any competitive market—no matter what position of size., Corporate Combat The Art of Market Warfare on the Business Battlefield

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