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Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W... Book

Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W...
Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W..., Corporate Combat goes beyond the conventional 'business is war' metaphor to interweave actual business case studies and real military campaigns., Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W... has a rating of 4.5 stars
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Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W..., Corporate Combat goes beyond the conventional 'business is war' metaphor to interweave actual business case studies and real military campaigns., Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W...
4.5 out of 5 stars based on 2 reviews
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Digital Copy
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  • Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W...
  • Written by author Nick Skellon
  • Published by Nicholas Brealey Publishing, 1999/10/14
  • Corporate Combat goes beyond the conventional 'business is war' metaphor to interweave actual business case studies and real military campaigns.
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Preface
1 Corporate Combat, Market Warfare 1
Pt. I The Three Most Important Lessons of Warfare 27
2 The Force: Space Ratio 28
3 The Tactical Primacy of the Defense 57
4 The Importance of Possessing a SWAT 91
Pt. II How to Develop a SWAT 117
5 Alexander the Great - Low-cost SWATs 118
6 The Roman Legion - Differentiated SWATs 142
7 The English Longbow - Focused SWATs 161
Pt. III Combat Appreciation: How to Choose the Strategy that Is Right for You 177
8 The Basic Strategic Options 178
9 Head-to-head Strategies 197
10 Raiding Strategies 224
11 Conclusion 241
Bibliography 251
Index 255


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Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W..., Corporate Combat goes beyond the conventional 'business is war' metaphor to interweave actual business case studies and real military campaigns., Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W...

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Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W..., Corporate Combat goes beyond the conventional 'business is war' metaphor to interweave actual business case studies and real military campaigns., Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W...

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Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W..., Corporate Combat goes beyond the conventional 'business is war' metaphor to interweave actual business case studies and real military campaigns., Corporate Combat - the Art of Market Warfare in the Business Battlefield: When Business Is W...

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