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The post war Morris Minor, designed by Alec Issigonis was one of the most popular British cars. 2008 will mark 60 years since the first production models rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication, Ray Newell looks in detail at the development of the wide range of models produced during a production run which spanned twenty two years in the UK.
Using mainly contemporary materials spanning four decades he transports the reader back to an era when the pace of life was much slower and the marketing of the vehicles was considerably different to the slick advertising of today. The worldwide appeal of this trend setting vehicle is examined in the context of the "Export or Die" mentality which dominated post war Britain as are the innovative production methods used to ensure that Morris Motors Ltd lived up to their "Quality First" reputation.
Variations from standard specifications are considered with reference to mechanical up rating, different body styles and the use of period accessories to enhance further the comfort and styling of what was dubbed "The Worlds Supreme Small Car." Issigonis sketches of the prototype cars, sales brochures, promotional materials, and rare and unusual photographs make this a fascinating book.
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Laura Lorena Torel
reviewed Morris Minor: 60 Years on the Road on July 30, 2020
Morris Minor
I am not interested in cars. If it runs, has air conditioning, and the radio works, I'm happy. So I don't think I was the target audience for a book dedicated to one car, but it was very enjoyable anyway. Probably because it is more about the communistic system that manufactured it and the shyster businessman who imported it than it is about the technical details of the car. It is very thorough in explaining the business dealings that brought these people together. That means that we do get a brief history of the nation of Yugoslavia starting at WW2, a thorough detailing of Bricklin's various business ventures, and a look at the car industry from Ford through the 1990s. It does get a little far from the point at times.
The author seems to take a more favorable view of the Yugo than you usually get. I don't still don't know enough about the actual car to make a call on that, because there really isn't a lot on the consumer experience with the vehicle. He seems to think that it gets a bad rap simply because it was cheap, had a horrible business model, and people wanted expensive brands. I'm afraid I wasn't really convinced that was the reason it was so disliked. He is also maybe a little impressed with the employment numbers and industrialization process in communist Yugoslavia. Still, he did feel the need to include sections that downplayed the brutality of the prison system and the suppression of dissidents. So while I did enjoy it and learned a lot, I'm unconvinced by the author's conclusions.
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Add Morris Minor: 60 Years on the Road, The post war Morris Minor, designed by Alec Issigonis was one of the most popular British cars. 2008 will mark 60 years since the first production models rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication, Ray Newell, Morris Minor: 60 Years on the Road to the inventory that you are selling on WonderClubX
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Add Morris Minor: 60 Years on the Road, The post war Morris Minor, designed by Alec Issigonis was one of the most popular British cars. 2008 will mark 60 years since the first production models rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication, Ray Newell, Morris Minor: 60 Years on the Road to your collection on WonderClub |