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Acknowledgements vii
Introduction 1
'Some people get really angry about labels' 1
Defining terms 3
Why gender and sexuality? 7
Identity, difference and power 10
Language and identity 14
Action research? 16
Texts and methodologies 20
Overview of the book 23
Accounting for difference 29
Introduction 29
Jespersen and Legman - deficit 29
Second wave feminism - dominance 32
Sexist language and political correctness 36
Men are from Mars - difference 41
Difference revisited - corpus approaches 45
'Gay' language 50
Doing gender: community and performativity 63
Community, contact and co-operation 63
Gender as performance 72
Conclusion 87
Constructing normality: gendered discourses and heteronormativity 91
Gendered discourses 91
Compulsory heterosexuality and heteronormativity 107
Conclusion 118
Maintaining boundaries: hegemony and erasure 121
Introduction 121
Hegemonic masculinity 122
Hegemonic femininity? 136
Exaggerating binaries: the erasure of bisexuality 145
Conclusion 152
Selling sex: commodification and marketisation 155
Introduction 155
A new, improved gender! 156
Commodity feminism and the 'pink pound' 166
The marketisation of the self: personal adverts 174
Resisting commodification? 178
Conclusion 182
Queering identity: the new tolerance (and its limits) 185
Introduction 185
Queer theory 186
Queer straights 197
Bachelors and husbands 203
Conclusion 215
Exploring taboo: on and beyond the margins 219
Introduction 219
Vile perverts 220
Doggers, feeders and swingers 227
Straight to hell 240
Conclusion 248
Conclusion 251
References 265
Index 289
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