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1 | Introduction | 1 |
2 | Literature survey | 8 |
3 | Methodology | 26 |
4 | Preliminary comparison between automobile and pharmaceutical industries | 35 |
5 | Locational pattern of European subsidiaries | 60 |
6 | Entry mode into Europe | 93 |
7 | Pan-European management | 128 |
8 | Conclusion | 164 |
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