Sensing the City Through Television : Urban Identities in Fictional Drama Book

	Introduction	1
1	The Politics of being a Writer	5
2	Creativity - Understanding the Sources of Ideas	11
3	The Writer as a Business Person	23
4	Writing Treatments that Work	29
5	The Step Outline	37
6	Markets for Your Work	40
7	Life's a Pitch	50
8	Criticism and Rewriting	57
9	Script Editing and Script Reports	61
10	The Psychology and Physiology of Emotion in Audiences	67
11	Ratings, Share and Audience Research	74
12	Interactive Multimedia	82
13	Agents	94
14	Handling Meetings	111
15	Negotiating	114
16	A Basic Agreement	130
17	Protecting Your Work	141
18	Financial Survival	151
19	Research	159
App. 1	Some Examples of Negotiations with Producers	165
App. 2	Deal Memo Examples	173
App. 3	A Brief A-Z of Contracts and Law for Writers	179
App. 4	Writers' Guild Minimum Terms	202
	Bibliography	212
	Index	215