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Book Categories |
Acknowledgements | ||
1 | Cool Beginnings | 3 |
2 | The Provenance of Cool | 18 |
3 | Outside Cool | 45 |
4 | Inside Cool | 92 |
5 | Crux | 132 |
6 | Cool Leadership | 161 |
7 | Managing Cool | 180 |
8 | Brainstorming Cool | 199 |
9 | Branding Cool | 212 |
Summary | 221 | |
References | 229 | |
Index | 235 |
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