Managing New Product Development and Innovation : A Microeconomic Toolbox Book

	List of Figures
	List of Tables
	Introduction: A Feature-Based Approach to Innovation
Pt. I	Tools for Decisions
1	Improving Existing Products: Optimal Incremental Innovation	3
2	Creating New Products: Optimal Radical Innovation	22
3	Innovation Investment as Doors to the Future: A Real Options Approach	39
4	Interpreting the Sources of Market Value: A Hedonic Price Approach	54
5	Estimating the Value of Brand Names: A Data Envelopment Analysis Approach	79
Pt. II	Linking Innovation and Performance
6	The Relation between Perceived Innovation and Profitability: An Empirical Study of Israel's Largest Firms	113
7	Total Factor Productivity as a Performance Benchmark for Firms: Theory and Evidence	133
8	Innovation Benchmarking in the Telecom Industry	149
9	Relation between Scientific and Technological Excellence and Export Performance: Evidence for EU Countries	170
10	Linking Technological Excellence and Export Sales in Israel and the European Union: A Data Envelopment Approach	190
Pt. III	Quantifying Innovation in Selected Markets
11	Biodiagnostic Kits: Assessment and Comparison	221
12	Sensor Technology: A Static Assessment	243
13	Sensor Technology: A Dynamic Assessment	264
14	Twelve Product Groups: Complexity and Diversity	279
15	An Internet Software Product: Integrating Marketing and R&D	301
	Conclusion: How to Build a Successful Business Model	315
	References	339
	Subject Index	353