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Unique among branding or creative guideline books, this book examines the enormous influence of both "commercial persuasion" and "societal persuasion" branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
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Add Go Logo! A Handbook to the Art of Global Branding (PagePerfect NOOK Book), Unique among branding or creative guideline books, this book examines the enormous influence of both commercial persuasion and societal persuasion branding—and looks closely at the crucial role creative brand warriors play in building and sustaining w, Go Logo! A Handbook to the Art of Global Branding (PagePerfect NOOK Book) to the inventory that you are selling on WonderClubX
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Add Go Logo! A Handbook to the Art of Global Branding (PagePerfect NOOK Book), Unique among branding or creative guideline books, this book examines the enormous influence of both commercial persuasion and societal persuasion branding—and looks closely at the crucial role creative brand warriors play in building and sustaining w, Go Logo! A Handbook to the Art of Global Branding (PagePerfect NOOK Book) to your collection on WonderClub |