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Book Categories |
The Innovation Challenge 7
Avoiding Marketing Misjudgment 29
Antidotes to Poisoned Positioning 49
The Perils of Dead-on-Arrival Products 85
Competitive Delusion 131
Fatality in Frugality 155
The Evils of Timetable Tyranny 177
Defective Marketing Intelligence 205
Marketing Dishonesty 225
What's It All About? 253
Rules of Engagement: Shareholders 285
Rules of Engagement: Corporations and MBA Programs 299
A Few Final Thoughts 331
Index 337
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Add Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development, This book rocks with practical and perceptive candor, and down-to-earth advice. Any company can improve its new product marketing and financial success batting average by adopting Cal's principles. -PETER KLEIN, Senior Vice President for Strategy a, Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development to the inventory that you are selling on WonderClubX
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Add Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development, This book rocks with practical and perceptive candor, and down-to-earth advice. Any company can improve its new product marketing and financial success batting average by adopting Cal's principles. -PETER KLEIN, Senior Vice President for Strategy a, Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development to your collection on WonderClub |