A Seat at the Table: How to Partner with Decision Makers to Create Demand and Close Sales Book

Contents Acknowledgments....................vii
1 Game Change....................1
2 A New Role, A New Mind-Set....................11
3 Velcro Value....................25
4 Bridging the Divide....................43
5 The Great Game of Strategy....................55
6 Connection Mastery....................79
7 Conversations That Connect....................97
8 FOCAS on Customer Strategy....................113
9 FOCAS on Building a Case for Change....................127
10 On the Same Side of the Table....................147
11 Difference Maker....................171