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Acknowledgments vii
Welcome to the World of Skeptics ix
Part 1 The New Language of Trust 1
1 America's Post-Trust Era 3
2 It All Starts with Words 25
Part 2 The Four Principles of Credible Communication 53
3 Be Personal 57
4 Be Plainspoken 71
5 Be Positive 89
6 Be Plausible 111
Part 3 The New Word Order 127
7 Getting to Listen: Engagement Before Discussion 133
8 It's Not About You: Putting Their Interests Before Yours 159
9 That's Not What I Meant: Context Before Specifics 181
Part 4 The Medium and the Message 209
10 The Language of Trust in a Digital World 213
11 The Anti-Trust Laws: Twenty Banned Phrases 231
Epilogue: Building a New Age of Trust 243
Endnotes 249
Index 253
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
S Murphy
reviewed The Language of Trust: Selling Ideas in a World of Skeptics on February 01, 2019
The Language of Trust: Selling Ideas in a World of Skeptics
2.5 stars. I think if I'd read this book when it first came out in 2010, I might have given it a higher rating. But the current climate of Brexit, Trump, empty Instagram successes, where falsehoods/non-nuanced statements somehow seem to be working, I'm feeling too worn out.
To be clear, I still go for honesty regardless. I'm just weary seeing good people go relatively unnoticed while loud promises/oversimplification get snapped up.
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Add The Language of Trust: Selling Ideas in a World of Skeptics, Trust is dead. Now what? If you're trying to sell something—whether it 's a product, a service, or an idea—you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, The Language of Trust: Selling Ideas in a World of Skeptics to the inventory that you are selling on WonderClubX
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Add The Language of Trust: Selling Ideas in a World of Skeptics, Trust is dead. Now what? If you're trying to sell something—whether it 's a product, a service, or an idea—you are facing a new era of consumers who listen less and question more. Armed with more knowledge and jaded by a lifetime of unfulfilled promises, The Language of Trust: Selling Ideas in a World of Skeptics to your collection on WonderClub |
