James W. Packard: Creator of the American Rolls Royce Book

Biographical profile of James Ward Packard, an American automobile pioneer. Unlike many of the automobile pioneers who received their primary training with blacksmiths, or under watchful eyes of mechanics in wagon, bicycle or railroad shops, Packard and his older brother William learned their trade as engineering students at Lehigh University. However, like the other pioneers, the path they first traveled did not begin with the horseless carriage; there were several pit stops along the way before they made their transition into that nascent industry. Yet, by the time they retired from the automobile industry, the name Packard had become synonymous with quality, luxury and elegance-it was the American Rolls Royce. [2,358-word Titans of Fortune artcle]