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Acknowledgments vi
Introduction ix
Preconditions for a Rebirth 1
Seeds of Change-How a Renaissance Begins 13
The Beautiful Mind 23
The Creative Personality 35
The Economics of the RenGen 53
The Mind's Eye-Meet the RenGen Aesthetic 83
Youth Culture 95
RenGen Spirituality 107
The Collaborative Context-How the RenGen Gets Things Done 117
The RenGen Company 123
The Catalytic People of a Renaissance 145
Second Cities of the Renaissance 163
What Will Rule in a RenGen? 189
The RenGen at a Glance 207
A Renaissance Timeline 209
Research Report: Are Marketing Executives Responding to the Rise of the Cultural Consumer? 213
Bibliography 223
Index 237
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Add Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business, Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGe, Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business to the inventory that you are selling on WonderClubX
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Add Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business, Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGe, Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business to your collection on WonderClub |