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Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business Book

Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business
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Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business, Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGe, Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business
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  • Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business
  • Written by author Patricia Martin
  • Published by F+W Media, 6/28/2007
  • Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. RenGe
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Authors

Acknowledgments     vi
Introduction     ix
Preconditions for a Rebirth     1
Seeds of Change-How a Renaissance Begins     13
The Beautiful Mind     23
The Creative Personality     35
The Economics of the RenGen     53
The Mind's Eye-Meet the RenGen Aesthetic     83
Youth Culture     95
RenGen Spirituality     107
The Collaborative Context-How the RenGen Gets Things Done     117
The RenGen Company     123
The Catalytic People of a Renaissance     145
Second Cities of the Renaissance     163
What Will Rule in a RenGen?     189
The RenGen at a Glance     207
A Renaissance Timeline     209
Research Report: Are Marketing Executives Responding to the Rise of the Cultural Consumer?     213
Bibliography     223
Index     237


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Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business, Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. <i>RenGe, Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business

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Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business, Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. <i>RenGe, Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business

Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business

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Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business, Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined by reality television and fast food. <i>RenGe, Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business

Rengen: The Rise of the Cultural Consumer--and What It Means to Your Business

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