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Preface 7
Is This for You? 9
Marketing Research 25
Down to Business 47
Legally Speaking 83
Decor 103
The Product 115
Arranging 125
The Ins & Outs of Daily Business 145
Employees 167
Customer Service 179
Infinity & Beyond 211
Straight from the Source 227
Conclusion 237
Appendix of Resources 239
Glossary 251
Glossary of Flowers 263
Author Biography 285
Index 287
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