Internet Marketing from the Real Experts Book

Introduction xiii

Section I Affiliate 1

15 Things to Look for in Affiliate Programs Dan Leman 3

4 Characteristics of Successful Affiliate Program Managers Geno Prussakov 5

7 Essentials When Making Affiliate Program Changes Jamie Birch 8

Ad Networks, Vertical Ad Networks, and Affiliate Networks Peter Figueredo 10

Affiliate Fraud-a Growing Concern in Affiliate Marketing? Tyler Allen 13

Affiliate Manager Communication Strategies Trisha Lyn Fawver 15

Affiliate Marketers Unplugged 17

Affiliate Marketing-a Game of Numbers Jason Forthofer 22

Affiliate Marketing 101: Setting the Stag for Your Success Chantelle S. White 24

Affiliate Marketing Industry Ripe for Quality Effort Will Martin-Gill 27

Affiliate Program Management: Leadership vs. Management Geno Prussakov 29

Affiliate Recruitments Strategies Chuck Hamrick 31

Affiliate Software Essentials that Support Your Business Nicky Senyard 33

Affiliates: Stop Waiting for Overnight Success Matt McWilliams 35

Are You the Next Super Affiliate Blogger? Zac Johnson 37

Automation FTW Missy Ward 39

Autopilot Affiliate Program Management or Recipe for Failure Geno Prussakov 41

Becoming a Green Affiliate Marketer Shawn Collins 43

Call to Activation Geno Prussakov 46

Capture Revenue from In-Store Sales Seth Sarelson Jonathan Treiber 48

Celebrating Women in Affiliate Marketing Shawn Collins Missy Ward 50

Coming Soon: MLM/Affiliate Marketing Convergence? Debbi Ballard 64

Crying Need for Education Geno Prussakov 66

Datafeed do's and Don'ts Scott Jangro 68

Death of an Affiliate Network JB McKee 70

Emotionally Charged Affiliate Marketing Jami Gibbs 72

Escape from New York Tax Nexus BrianLittleton 74

Five Affiliate Challenges for Long Term Success Andrew Wee 76

Five Ways to Evaluate a Merchant's Landing Pag Dan Murray 78

Gearing Up for Affiliate Marketing Success Andrew Wee 80

How an Affiliate Network Looks for Offers Stuart Hochwert 82

How Banner Advertising can Boost Affiliate Sales Amanda Schwarz 84

Importance of Auditing Your Affiliate Program Stephen Robinson 86

Inside Information on Affiliate Classifying Matt Enders 88

Lessons from North Carolina's Affiliate Tax Fight Matt Enders 90

Marketing Your Own Affiliate Program Pablo Palatnik 92

Merchants, Bring on the Videos Tricia Meyer 94

Multicultural Affiliate Marketing Brian Hawkins 96

Pros & Cons of Utilizing Multiple Networks Brian Littleton 98

Put Marketing Back into Affiliate Marketing Mark Olsen 100

Reward Sites: Asset or Liability? maa Meyer 102

Should you Diversify Your Affiliate Rivenue? Dan Murray 104

Six Degrees of Affiliate Marketing Zac Johnson 106

Taking the Leap Across the Pond Jodi Rieger 108

Target Targets Affiliates Through Social Media Jillian McGary 110

The 10 Affiliate Manager Commandments Kim Rodgers-Salvino 112

The Coming of Age for Affiliate Marketing Michael Sprouse 114

The Coupon Code Dilemma Scott Jangro 116

The Direct to Merchant PPC Minefield Deborah Carney 118

The Five Most Common Missing Pieces to Affiliate Sites Matt McWilliams 120

Three Effective Communication Tactics for Affiliate Marketing Brian Clark 122

Trust us a Two way Street Ad Hustler Brandon Hoffman 124

Twitter Grabs Affiliate Attention Lisa Picarille 126

Ways Affiliate Managers Should Be Helping Publishers Brian Hawkins 129

What to Look for in an Affiliate Network Ian Fernando 131

Why Integration Matters for Affiliate Marketing Debbie Bookstaber 133

Widgets and Your Affiliate Marketing mix Amy Ely 135

Affiliate Opportunities in a Recession Nicky Senyard 138

Niche picking: Finding a Profitable Niche for Your Website Lisa Caraffi 140

Opportunities for Performance Ad Networks and Affiliate Marketers in 2009 Michael Sprouse 142

Section II Design 145

Guiding Your Visitors to Action Ken Lochridge 147

Section III Email 149

Build Profitable Customer Relationships Tom Kulzer 151

Choosing the Right Email Service Provider Andrew Paul 153

Get in Your Subscribers' Address Books Now Justin Premick 155

Section IV Inspirational 157

Are You a Loser or a Failure? Jim Kukral 159

I Wish Was Rich Like You Zac Johnson 161

Struggling Entrepreneurs, Do Not Give up Jim Kukral 163

Things I Wish I Knew 10 Years Ago Jim Kukral 165

Section V Interviews 167

Five Minutes with Gary Vaynerchuk Shawn Collins 169

Five Minutes with Connie Berg Shawn Collins 172

Five Minutes with Kellie Stevens Shawn Collins 176

Five Minutes with Loren Feldman Missy Ward 181

Five Minutes with Melissa Salas Missy Ward 183

Haiko de Poel, Jr: The Affiliate Voice? Missy Ward 187

Taking the Affiliate World by Storm Missy Ward 191

The Infotainer.com Shawn Collins 196

Walking the Walk in Affiliate Marketing Shawn Collins 203

Section VI Legal 207

Advertiser Liability for Affiliate Spam Anne Mitchell 209

Affiliate Marketing in the Regulators' Cross-Hairs Thomas A. Cohn 211

Compliance in Advertising Stacey Sicard 213

Finance Affiliates: Compliance 101 Brad Norton, Esq 215

Legal Issues Surrounding Sweepstakes and Games of Skill David Klein 217

Privacy is Good Policy David Klein 219

Reduce Fraud Risk Through your-Affil Tate Agreement David Naffziger 221

The Tos That Bind Janet Attard 223

Using Trademarks in Affiliate Marketing Mark Rosenberg 225

Section VII Other Stuff You Should Know 227

A Look at the Very Profitable Membership Site Business Tim Kerber 229

Can Brand and Direct Response Marketers Coexist? Michael Sprouse 231

Getting Noticed Fast Follow Up Mike Buechele 233

Guide to Conference Networking Shawn Collins 235

How the Web's Rich Get Richer Michel Leconte 238

It's All About You.com Ted Murphy 240

Making the Most of Your Show Experience Dina Riccobono 242

Out of Commission Lisa Picarille 244

Pro Digital Video Camera Formats Explained Peter Fitzpatrick 247

Serious Content: The Key to Serious Traffic Dylan McDanniel 249

Take a Hike, Mr. Cynical Marketer Missy Ward 251

The Tradeshow Jungle Chantelle S. White 253

Thinking Outside the Ad David Fortino 255

Tips for Taking Pictures for Your Website Deborah Carney 257

Why Long-Form Sales Letters Work Joel Comm 259

Why We Should all Believe In Trade Shows Michael Sprouse 261

Enhancing Your Customer Service Practices Emilio Yepez 263

The Sweet Science of Landing Pages Jeremy Schoemaker 265

Section VIII Productivity 267

Chat Improves Conversions-That's What We All Want! Durk Price 269

GTD in Affiliate Marketing with Web 2.0 Sam Harrelson 271

Productivity Upgrade: The dash Aaron Dragushan 273

Staying Productive on the Road Michael Vorel 274

The Importance of Time Management Ian Fernando 276

Section IX Search 279

$150K a Day on PPC: Lessons Learned Scott Richter 281

Nobody Would use a Search Engine with Paid Results Dan Gray 283

Perils of White Hat Seo Wil Reynolds 285

Search Engine Pessimization: Don't Make Google Cry Mark W. Schumann 287

Section X Social Media 289

3 Social Media Marketing Tips for Affiliates Brent Csutoras 291

5 Ways To Keep Wordpress Running Smoothly Karen Jackie Dana Rockel 293

Flogging-will Your Blog Be Outed? Jason Dodd 296

Four Great Tools for Twitter Marketing Ian Fernando 298

How Social Networks Validated the Soft-Sell Brian Littleton 300

How to Build Your Message with Twitter Murray Newlands 302

How to Effectively Blog for Branding and Monetization Andrew Wee 304

Improve Your Blog Earnings Zac Johnson 306

Introduction to Podcasting Shawn Collins 308

Leveraging LinkedIn to Expand Your Brand Wade Sisson 310

Online_Charles_44254 is in Charge of Your Brand? Brian Littleton 312

Ten Ways to Promote Facebook Business Pages Mari Smith 314

The Power of Guest Posting Eric Schechter 316

Who Owns and Controls Your Content? Deborah Carney 318

Section XI Video 321

How Affiliates can get Started with Video Michael Buechele 323

Online Video Advertising Tim Carter 325

Using Video to Sell Online Ken Price 328