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Introduction 1
The Principles of Platform
Chapter 1 What Is Platform? 6
Chapter 2 The Necessity of Platform 11
Chapter 3 The 12 Fundamental Principles of Platform 36
Chapter 4 Choosing your Niche 73
Chapter 5 Platform for Fiction and Memoir 79
The Mechanics of Platform
Chapter 6 Platform Avenues: Which should you Choose? 92
Chapter 7 Your Website: The Foundation 99
Chapter 8 Your Blog: The Extension 109
Chapter 9 Your Newsletter: The Outreach 125
Chapter 10 Article and Column Writing 132
Chapter 11 Public Speaking 142
Chapter 12 Social Media: Twitter, Facebook, and more 153
Chapter 13 A Side Dooss to Platform 169
Author Case Studies
Ethan Gilsdorf (Memoir) 178
Mignon Fagarty (Nonfiction-Popular Reference) 185
Mary Kole (Nonfiction-Writing Reference) 191
Gina Holmes (Fiction-Inspirational) 198
Cal Newport (Nonfiction-Education) 203
Lissa Rankin, M.D. (Nonfiction-Health) 208
Brette Sember (Nonfiction-Cooking, Lifestyle, Finance, and More) 215
Billy Coffey (Fiction-Inspirational) 218
Susan Hendesson (Fiction-Mainstream) 222
Amy Julia Becker (Memoir) 227
Sarah Pekkanen (Fiction) 233
Christelyn Karazin (Nonfiction-Self-Help/Relationships) 240
Final Thoughts
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