Contemporary Research in E-Branding Book

There were some good principles discussed in this book, the most important of which is that each of us has a moral obligation to strive to fulfill our own potential. However, I don't agree with the primary premise of the book, that getting rich is synonymous with fulfilling our potential. Unfortunately, for ever good principle or truth discussed in the book, it seemed like there were ten times as many falsehoods and fallacies. And in the end, the book didn't live up to its title. It provided no real process for getting rich, did not discuss many core principles of creating wealth, and certainly didn't have a shred of scientific basis for anything it said. Honestly, I would have to describe the book as morally repugnant... maybe that is a little harsh!