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Book Categories |
Foreword: I'm Mad as Hell | 6 | |
Introduction: New War New Business | 12 | |
Part I. | New Business New Context | 18 |
Chapter 1. | Re-imagining the World: All Bets Are Off | 20 |
Chapter 2. | Control Alt Delete: The Destruction Imperative | 30 |
Part II. | New Business New Technology | 46 |
Chapter 3. | In the Crosshairs: White-Collar Cataclysm | 48 |
Chapter 4. | InfoTech Changes Everything: "On the Bus" or ... "Off the Bus"? | 58 |
Part III. | New Business New Value | 70 |
Chapter 5. | From "Cost Center" to Stardom: The PSF/Professional Service Firm Transformation | 72 |
Chapter 6. | PSFs Mean Business: The Solutions Imperative | 84 |
Chapter 7. | Welcome to XF/Cross-Functional World: The Solutions50 | 96 |
Part IV. | New Business New Brand | 110 |
Chapter 8. | Beyond Solutions: Providing Memorable "Experiences" | 112 |
Chapter 9. | ExperiencesPlus: Embracing the "Dream Business" | 124 |
Chapter 10. | Design: The "Soul" of New Enterprise | 132 |
Chapter 11. | Design's Long Coattails: Beautiful Systems | 146 |
Chapter 12. | The Ultimate Value Proposition: The Heart of Branding | 154 |
Part V. | New Business New Markets | 164 |
Chapter 13. | Trends Worth Trillion$$$ I: Women Roar | 166 |
Chapter 14. | Trends Worth Trillion$$$ II: Boomer Bonanza | 184 |
Part VI. | New Business New Work | 192 |
Chapter 15. | Making Work Matter: The WOW Project! | 194 |
Chapter 16. | No Limits: WOW Projects for the "Powerless" | 202 |
Chapter 17. | Boss Work: Heroes, Demos, Stories | 210 |
Chapter 18. | Bringing WOW Work to Fruition: The Sales25 | 222 |
Part VII. | New Business New People | 232 |
Chapter 19. | Re-imagining the Individual: Life in a Brand You World | 234 |
Chapter 20. | Boss Job One: The Talent25 | 248 |
Chapter 21. | Meet the New Boss: Women Rule | 268 |
Chapter 22. | Getting It Right at the Start: Education for a Creative & Self-Reliant Age | 276 |
Part VIII. | New Business New Mandate | 292 |
Chapter 23. | Think Weird: The High Value-Added Bedrock | 294 |
Chapter 24. | In Search of Excellence: A Three-Generation Report Card | 304 |
Chapter 25. | Pursuing Excellence in a Disruptive Age: The Leadership50 | 318 |
Index | 344 | |
Acknowledgments | 349 | |
Author's Biography | 352 |
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