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Foreword: On the subject of Marketing Integrity Michael E. Gerber vii
Introduction: A Solution to THE Small Business Problem x
The Duct Tape Foundation-The Way to Sticky Marketing: (Help Them Know, Like, and Trust You More!)
Identify Your Ideal Client 2
Discover Your Core Marketing Message 20
Wake Up the Senses with an Image to Match Your Message 39
Create Products and Services for Every Stage of Client Development 52
Produce Marketing Materials That Educate 62
A Web Site That Works Day and Night 77
Get Your Entire Team Involved in Marketing 92
The Duct Tape Lead Generation Machine-Turning Stickiness into a System That Works for You: (Help Them Contact and Refer You More!)
Run Advertising That Gets Results 103
Direct Mail Is an Ideal Target Medium 127
Earned Media Attention and Expert Status 151
Ramp Up a Systematic Referral Machine 180
Automate Your Marketing with Technology Tools 210
Turn Prospects into Clients and Clients into Partners with an Advanced Education System 229
Getting on a Roll!: (Find Out What Works and Do More of It)
Commit to Your Marketing with a Plan, Budget, and Calendar 255
Epilogue: Bring Your Plans to Life with a MarketingSnapshot 272
Afterword: The Art of Creating a Community Guy Kawasaki 275
Further Reading and Resources by Chapter 278
Duct Tape Marketing Small Business Marketing Resources 282
Special Offers 283
About the Author 285
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Add Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide, Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from marketing idea of the we, Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide to the inventory that you are selling on WonderClubX
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Add Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide, Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from marketing idea of the we, Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide to your collection on WonderClub |