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The Art of Promotion: Creating Distinction Through Innovative Production Techniques Book

The Art of Promotion: Creating Distinction Through Innovative Production Techniques
The Art of Promotion: Creating Distinction Through Innovative Production Techniques, For all its power to make pieces pop, technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.
This b, The Art of Promotion: Creating Distinction Through Innovative Production Techniques has a rating of 2.5 stars
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The Art of Promotion: Creating Distinction Through Innovative Production Techniques, For all its power to make pieces pop, technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions. This b, The Art of Promotion: Creating Distinction Through Innovative Production Techniques
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Digital Copy
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  • The Art of Promotion: Creating Distinction Through Innovative Production Techniques
  • Written by author Lisa L Cyr
  • Published by Rockport Publishers, October 2003
  • For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions. This b
  • For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.
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Book Categories

Authors

Introduction8
Ch. 1Unconventional Surfaces and Printing Techniques10
Sidebar: defining your niche26
Ch. 2Unique Constructions, Folds, and Die-Cuts46
Sidebar: promotion redefined54
Sidebar: the art of direct mail80
Ch. 3Interesting Bindings, Fasteners, and Wraps88
Sidebar: collaborative endeavors104
Ch. 4Alternative Uses and Add-Ons120
Sidebar: an eye on the future142
Directory of Suppliers and Manufacturers150
Directory of Contributors156
About the Author160


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The Art of Promotion: Creating Distinction Through Innovative Production Techniques, For all its power to make pieces pop, technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.
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The Art of Promotion: Creating Distinction Through Innovative Production Techniques, For all its power to make pieces pop, technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.
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The Art of Promotion: Creating Distinction Through Innovative Production Techniques, For all its power to make pieces pop, technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works -- a risk many professionals are afraid to take for fear of the repercussions.
This b, The Art of Promotion: Creating Distinction Through Innovative Production Techniques

The Art of Promotion: Creating Distinction Through Innovative Production Techniques

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