Universal Principles of Design Book

Universal Principles of Design, Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, , Universal Principles of Design

4 out of 5 stars based on 2 reviews

Universal Principles of Design
Written by author William Lidwell
Published by Rockport Publishers, October 2003
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything,
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything,

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Book Categories

Authors

Introduction 10
80/20 Rule 12
Accessibility 14
Advance Organizer 16
Aesthetic-Usability Effect 18
Affordance 20
Alignment 22
Archetypes 24
Attractiveness Bias 26
Baby-Face Bias 28
Chunking 30
Classical Conditioning 32
Closure 34
Cognitive Dissonance 36
Color 38
Common Fate 40
Comparison 42
Confirmation 44
Consistency 46
Constancy 48
Constraint 50
Control 52
Convergence 54
Cost-Benefit 56
Defensible Space 58
Depth of Processing 60
Development Cycle 62
Entry Point 64
Errors 66
Expectation Effect 68
Exposure Effect 70
Face-ism Ratio 72
Factor of Safety 74
Feedback Loop 76
Fibonacci Sequence 78
Figure-Ground Relationship 80
Fitts' Law 82
Five Hat Racks 84
Flexibility-Usability Tradeoff 86
Forgiveness 88
Form Follows Function 90
Framing 92
Garbage In-Garbage Out 94
Golden Ratio 96
Good Continuation 98
Gutenberg Diagram 100
Hick's Law 102
Hierarchy 104
Hierarchy of Needs 106
Highlighting 108
Iconic Representation 110
Immersion 112
Interference Effects 114
Inverted Pyramid 116
Iteration 118
Law of Pragnanz 120
Layering 122
Legibility 124
Life Cycle 126
Mapping 128
Mental Model 130
Mimicry 132
Mnemonic Device 134
Modularity 136
Most Average Facial Appearance Effect 138
Normal Distribution 140
Ockham's Razor 142
Operant Conditioning 144
Orientation Sensitivity 146
Performance Load 148
Performance Versus Preference 150
Picture Superiority Effect 152
Progressive Disclosure 154
Prospect-Refuge 156
Prototyping 158
Proximity 160
Readability 162
Recognition Over Recall 164
Redundancy 166
Rule of Thirds 168
Satisficing 170
Savanna Preference 172
Scaling Fallacy 174
Self-Similarity 176
Serial Position Effects 178
Shaping 180
Signal-to-Noise Ratio 182
Similarity 184
Storytelling 186
Structural Forms 188
Symmetry 190
Threat Detection 192
Three-Dimensional Projection 194
Top-Down Lighting Bias 196
Uncertainty Principle 198
Uniform Connectedness 200
Visibility 202
Von Restorff Effect 204
Waist-to-Hip Ratio 206
Wayfinding 208
Weakest Link 210
Index 212
Credits 214
Acknowledgments 215
About the Authors 216

Title: Universal Principles of Design

Manufacturer:

Quarto Group

Item Number: 9781592530076

Publication Date: October 2003

Number: 1

Product Description: Universal Principles of Design

Universal Product Code (UPC): 9781592530076

WonderClub Stock Keeping Unit (WSKU): 9781592530076

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/00/76/9781592530076.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 8.750 cm (3.44 inches)

Heigh : 10.250 cm (4.04 inches)

Depth: 0.880 cm (0.35 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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$99.99	Digital	Arrives between May 4 - Jun 3 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

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Warren Radcliff

reviewed Universal Principles of Design on April 19, 2012

Universal Principles of Design

I learned *so* much from this book. It gave names to things I had "felt" before about design, taught me a bunch of new things, and reinforced the little I already knew about design.

Highly recommended.

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Universal Principles of Design, Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, , Universal Principles of Design

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	Introduction	10
	80/20 Rule	12
	Accessibility	14
	Advance Organizer	16
	Aesthetic-Usability Effect	18
	Affordance	20
	Alignment	22
	Archetypes	24
	Attractiveness Bias	26
	Baby-Face Bias	28
	Chunking	30
	Classical Conditioning	32
	Closure	34
	Cognitive Dissonance	36
	Color	38
	Common Fate	40
	Comparison	42
	Confirmation	44
	Consistency	46
	Constancy	48
	Constraint	50
	Control	52
	Convergence	54
	Cost-Benefit	56
	Defensible Space	58
	Depth of Processing	60
	Development Cycle	62
	Entry Point	64
	Errors	66
	Expectation Effect	68
	Exposure Effect	70
	Face-ism Ratio	72
	Factor of Safety	74
	Feedback Loop	76
	Fibonacci Sequence	78
	Figure-Ground Relationship	80
	Fitts' Law	82
	Five Hat Racks	84
	Flexibility-Usability Tradeoff	86
	Forgiveness	88
	Form Follows Function	90
	Framing	92
	Garbage In-Garbage Out	94
	Golden Ratio	96
	Good Continuation	98
	Gutenberg Diagram	100
	Hick's Law	102
	Hierarchy	104
	Hierarchy of Needs	106
	Highlighting	108
	Iconic Representation	110
	Immersion	112
	Interference Effects	114
	Inverted Pyramid	116
	Iteration	118
	Law of Pragnanz	120
	Layering	122
	Legibility	124
	Life Cycle	126
	Mapping	128
	Mental Model	130
	Mimicry	132
	Mnemonic Device	134
	Modularity	136
	Most Average Facial Appearance Effect	138
	Normal Distribution	140
	Ockham's Razor	142
	Operant Conditioning	144
	Orientation Sensitivity	146
	Performance Load	148
	Performance Versus Preference	150
	Picture Superiority Effect	152
	Progressive Disclosure	154
	Prospect-Refuge	156
	Prototyping	158
	Proximity	160
	Readability	162
	Recognition Over Recall	164
	Redundancy	166
	Rule of Thirds	168
	Satisficing	170
	Savanna Preference	172
	Scaling Fallacy	174
	Self-Similarity	176
	Serial Position Effects	178
	Shaping	180
	Signal-to-Noise Ratio	182
	Similarity	184
	Storytelling	186
	Structural Forms	188
	Symmetry	190
	Threat Detection	192
	Three-Dimensional Projection	194
	Top-Down Lighting Bias	196
	Uncertainty Principle	198
	Uniform Connectedness	200
	Visibility	202
	Von Restorff Effect	204
	Waist-to-Hip Ratio	206
	Wayfinding	208
	Weakest Link	210
	Index	212
	Credits	214
	Acknowledgments	215
	About the Authors	216