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Introduction xi
Overture: Tanning in Trans-La-Tion xv
Part 1 How Tanning Happened
Chapter 1 Walk This Way 3
Chapter 2 Hard Knock Life 27
Chapter 3 For Us by Us 49
Chapter 4 All Business is Show Business 73
Part 2 The Power, Pitfalls, and Potential of Tanning
Chapter 5 Marketing CDS with Shoelaces 107
Chapter 6 Mirrors and the Velvet Rope 135
Chapter 7 Future Shock Remix 165
Chapter 8 Selling Mind-Sets, Not Products 197
Part 3 The Future of the Tan World
Chapter 9 1520 Sedgwick Avenue-1600 Pennsylvania Avenue 229
Chapter 10 Tan is the New Cool 251
Coda: Culture's Next In-Car-Na-Tion 271
Acknowledgments 285
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Add The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer—the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they , The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy to the inventory that you are selling on WonderClubX
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Add The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer—the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they , The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy to your collection on WonderClub |