Campaign Advertising and American Democracy Book

Campaign Advertising and American Democracy
Table of Contents

Chapter  1 --  The Whipping Boy of American Politics - 1
Chapter 2  -- Campaign Ads as Information Supplements - 17
Chapter 3  -- Measuring Exposure to Campaign Ads - 42
Chapter 4 -- Tracking the Volume and Content of Political Advertising - 59
Chapter 5 -- What, When, and Where: Making Sense of Campaign Advertising - 77
Chapter 6 -- What Did They Know and When Did They Know It? - 98
Chapter 7 -- Campaign Advertising and Voter Attitudes toward the Political Process - 123
Chapter 8 -- Campaign Advertising and Citizen Participation - 144
Chapter 9 -- Advertising Tone and Political Engagement - 159
Chapter 10 -- Campaign Advertising and American Democracy - 180
Appendix A -- Assessing the Validity of the CMAG Tracking Data - 194
Appendix B -- Assessing the Reliability of the Storyboard Coding - 196
Appendix C -- Data Set and Variables - 203
References -- 270