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This Book Is About More Than Social Networks xiii
Part 1 Goals 1
1 Working with the Impact Equation 3
Part 2 Ideas 49
2 Contrast 55
3 Articulation 96
Part 3 Platforms 133
4 Reach 141
5 Exposure 166
Part 4 Network 195
6 Trust 204
7 Echo, Echo 225
Conclusion 252
Acknowledgments 259
Index 261
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Add The Impact Equation: Are You Making Things Happen or Just Making Noise?, Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we've done these things isn't because we're special. It's because we tried and faile, The Impact Equation: Are You Making Things Happen or Just Making Noise? to your collection on WonderClub |