The Commitment Engine: Making Work Worth It Book

Preface ix

Introduction 1

Part 1 The Path: Clarity

1 Clarity Over All 9

2 Work as Craft 18

3 The Kiln of Commitment 31

4 An Inside Job 39

5 The Purpose of a Business 57

6 Every Business Is a Marketing Business 66

7 Traits of a Fully Alive Business 78

8 The Strategy Workshop 87

Part 2 The Patron: Culture

9 A Culture of Shared Commitment 91

10 Sharing Something Heroic 101

11 Committed Beliefs 111

12 Staff as Customer 115

13 Commitment Planning 125

14 Managing Committed Work 141

15 Patterns of Committed Teaching 150

16 Staff as Owner 161

Part 3 The Promise: Community

17 The Community Is the Business 171

18 Sharing on Purpose 182

19 Reverse Engineer Everything 195

20 Teaching as Selling 206

21 Building a Platform 217

22 The Committed Way Revisited 224

Conclusion 233

Acknowledgments 235

Index 237