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Acknowledgments vii
Preface xi
Introduction 1
Chapter 1 The Realities of Referral 3
Chapter 2 The Qualities of Referral 13
Chapter 3 The Path to Referral 33
Chapter 4 The Referral System View 55
Chapter 5 Your Authentic Strategy 67
Chapter 6 Content as Marketing Driver 92
Chapter 7 Convergence Strategies 116
Chapter 8 Your Customer Network 148
Chapter 9 The Strategic Partner Network 174
Chapter 10 Ready to Receive 187
Chapter 11 Referral-specific Campaigns 199
Chapter 12 Snack-sized Suggestions 213
Chapter 13 Workshop 227
Index 235
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Add The Referral Engine: Teaching Your Business to Market Itself, The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth , The Referral Engine: Teaching Your Business to Market Itself to the inventory that you are selling on WonderClubX
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Add The Referral Engine: Teaching Your Business to Market Itself, The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth , The Referral Engine: Teaching Your Business to Market Itself to your collection on WonderClub |